Why WeAreReal Deliberately Does Not Claim Its Trustpilot Profile

Why WeAreReal Deliberately Does Not Claim Its Trustpilot Profile

A statement by WeAreReal.

The internet is changing faster than ever before. Artificial intelligence writes texts in seconds. Bots hold conversations that are barely distinguishable from real people. Fake profiles look authentic, and automated systems spread content at a speed that would have been unimaginable just a few years ago.

This development is fundamentally changing our digital lives – and one question is becoming more important than ever:

Who can we still trust on the internet?

This very question was one of the reasons WeAreReal was founded. Our vision was clear from the beginning: a platform exclusively for verified people.

• No bots.
• No fake profiles.
• No anonymous identities.
• Only real people.

For us, however, this principle does not end with social networks or communities. It concerns the entire internet – and that includes reviews. For exactly this reason, we have made a decision:

WeAreReal will deliberately not claim its company profile on Trustpilot.

This decision has nothing to do with fear of criticism. Every company receives positive and negative feedback – honest criticism is part of an open company culture and helps us improve. Our decision is based on a fundamental conviction: trust on the internet begins with the question of who stands behind a statement.

Online Reviews Influence Millions of Decisions

Hardly any area of the internet has more influence on companies today than online reviews. People read reviews before booking a hotel, choosing a doctor, visiting a restaurant, buying software, trying an online shop, or trusting a new platform.

A few stars often decide whether someone chooses a company or turns away from it. That is why reviews today are far more than personal opinions: they influence revenue. They influence jobs. They influence livelihoods.

All the more important, then, that every review should be traceable and trustworthy. This is exactly where we see a fundamental problem.

Our Trustpilot Profile Was Created Without Our Involvement

Some time ago, we discovered that a company profile for WeAreReal already existed on Trustpilot. We never created this profile ourselves. Shortly afterwards, several negative reviews appeared.

Whether these reviews come from real users, we cannot judge. Whether their authors ever used our platform, we do not know either. We strongly doubt it – the accounts look like fake accounts with names that have never been customers of ours.

This uncertainty does not only affect WeAreReal – it affects every company listed on open review platforms. On the internet, an email address is often all it takes to create an account and publish a public review. The identity behind that review frequently remains unknown.

For us, this raises a crucial question:

How much trust can arise when nobody knows for certain who actually wrote a review?

The Problem Does Not Only Affect WeAreReal

We want to emphasize explicitly at this point: this article is not directed against Trustpilot as a company. The real issue is much bigger.

Today there are numerous platforms where people can publicly review companies. This principle worked excellently for many years. The digital world, however, has changed:

• Artificial intelligence can write credible texts within seconds.
• Bots can publish content automatically.
• New accounts can be created in no time.
• Technologies such as VPNs or throwaway email addresses make digital identities even harder to trace.

This development confronts almost every open review platform with the same challenge. The real question, therefore, is not which platform is affected. The real question is:

How do we create genuine trust again in a world full of artificial identities?

Trust Requires Responsibility

Freedom of expression is one of the most important values of an open society. People should be able to share their experiences, and companies should take criticism seriously. That is exactly why we welcome honest feedback.

At the same time, we believe that trust arises where people take responsibility for their statements. Anyone who publishes a public review often influences the decisions of many other people. In our view, this responsibility should be taken just as seriously as the review itself.

The greater the influence of a review becomes, the more important the question of its origin.

The Reality in 2026

Ten years ago, the internet was a different place. Today we are experiencing an entirely new situation: artificial intelligence is developing rapidly. Bots are becoming ever more intelligent. Digital identities are becoming ever easier to create. The boundaries between real people and artificial profiles are increasingly blurring.

That is exactly why we believe the next stage of the internet's evolution will not be even more anonymity.

The future belongs to trust. The future belongs to transparency. The future belongs to verified people.

And that is exactly what WeAreReal was founded for.

FAQ: Frequently Asked Questions About WeAreReal and Trustpilot

To conclude, we answer the questions we receive most frequently on this topic – concise, transparent, and straightforward.

Our company profile on Trustpilot was created without our involvement. We deliberately decided not to take it over – out of conviction: the future of digital reviews is based on verified identities. We live this principle consistently, including for ourselves.

No. This article is explicitly not directed against Trustpilot or other review platforms. We respect the work of all providers that give consumers guidance.

Our concern is more fundamental: the rapid development of AI and automated systems places new demands on digital trust models. That is exactly the discussion we want to start.

The internet is changing. Artificial intelligence today generates texts, images, videos, and voices that are barely distinguishable from human content.

The harder this distinction becomes, the more valuable the ability to clearly recognize a real person. That is exactly what WeAreReal focuses on.

We are looking intensively into this idea. Our goal would not be a classic review platform, but a system in which every review can only come from a verified person. Whether and when this becomes a product of its own, we will announce in due course.

WeAreReal does not see itself as a classic social network. Our vision is a digital infrastructure for verified people – a foundation on which trust can arise across many applications.

Reviews could be part of this vision. Business networks, communities, or other digital services as well.

We are convinced: the internet is facing a fundamental change in the coming years. Content will become ever easier to create – trust ever harder to build.

That is why verified human identities are, for us, among the most important building blocks of the digital future.

Closing Words: Trust Begins with People

This article is meant to encourage reflection. Not about individual companies. Not about individual platforms. But about a much bigger question:

How do we create trust in a digital world in which artificial intelligence generates more and more content?

We believe the answer begins with people. With their identity. With their responsibility. And with their willingness to stand behind their statements with their real name and their real existence.

That is why we are building WeAreReal. Not against other platforms – but for a future in which trust can become natural again.

The more artificial our world becomes, the more valuable real people become.

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